Resources

Resource Type
Type (Resources)
Region
Region filter
Articles

Is Real-world Data Latency Holding Back Your Commercial Strategy?

Japanese pharmaceutical leaders are moving beyond data latency concerns to focus on a more crucial question: How can patient data drive commercial success? The answer lies in understanding its strategic value.
Articles

Understanding Regional Performance Variations in Japanese Pharmaceutical Markets

Unlock the complex drivers behind regional performance variations in Japan's pharmaceutical market through facility-level analysis that reveals actionable insights beyond traditional sales data approaches.
Articles

First-Mover Advantage in Japan

In Japan's hospital-centric healthcare system, early adoption of facility-level intelligence creates lasting competitive advantages. Learn how sophisticated analytics drive better performance, protocol adoption, and patient care across specialist institutions.
Articles

Cracking the Code of Multi-Indication Drugs

Multi-indication drugs open new possibilities for pharmaceutical marketing but also bring unique challenges. Approved for multiple conditions, these treatments require a targeted, data-driven strategy to unlock their full potential across diverse therapeutic areas. In Japan, traditional sales and distribution data...
Articles

Australian Health Innovators' Journey to US Market Success

Drawing from recent conversations with Australian healthcare innovators, including discussions at AusBiotech 2024, Dr. Peter Cronin explores the evolving challenges of US market entry. He shares insights on how companies are moving beyond traditional approaches to embrace data-driven, patient-centric strategies...
Articles

Taking Brand Intelligence From National to Hyperlocal

The ability to see and act on facility-level insights is not just an advantage – it's a necessity. With Prospection AI and Facility Insights, pharmaceutical companies are equipped to treat patients with greater precision and confidence, driving both business success...
Articles

Unlocking US Market Potential

Patient-centric intelligence (PCI) offers Australian biotech and medical device companies a powerful tool for navigating the US healthcare market. Discover how PCI can unlock market potential, mitigate risks, and strengthen pitches to partners and investors.
Articles

Breaking Down Silos

Learn how Patient-Centric Intelligence (PCI) platforms can enhance collaborative brand management in the pharmaceutical industry. By integrating data and fostering cross-functional teamwork, PCI platforms empower teams to make informed decisions that improve patient outcomes and optimise brand performance. Discover how...
Articles

Navigating the Complexity of Patient Data: Why Pharma Needs Specialized Intelligence Platforms

Generic analytics tools often fail to address the complexity of patient data in pharma. Learn why putting specialized intelligence platforms in the hands of analytics as well as commercial teams is essential for generating actionable insights that drive better patient...